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Lead form privacy policy (and privacy policy URL)
Whether you're using Facebook Lead Ads, Google Ads lead forms, or LinkedIn Lead Gen Forms, you'll run into the same blocker: the platform asks for a privacy policy URLand won't let you finish the form until you provide one. This page explains what a lead form privacy policy is, what it should include, and how to get a hosted privacy policy URL quickly.
One hosted privacy policy URL you can reuse in Facebook, Google, LinkedIn, and other lead form tools.
What should a lead form privacy policy include?
A lead form privacy policydoesn't need to be a 20-page legal document. But it should clearly explain:
- What information you collect in your lead forms (name, email, phone, company, etc.).
- Why you're collecting that information (quotes, demos, newsletters, offers).
- How you store and protect the data once it leaves Facebook / Google / LinkedIn.
- Which third parties you share data with (CRM, email service, analytics, calendar tools).
- How people can contact you or ask to have their data updated or deleted.
In many cases, you can use the same document as both your website privacy policy and your lead form privacy policy as long as it mentions that you collect data through ads and lead forms.
Where to paste your privacy policy URL in lead forms
Facebook Lead Ads
In Ads Manager, when you edit your Instant form, go to the Privacy section and paste your privacy policy URLinto the field labeled "Link to your privacy policy". If you don't have a URL, you can't complete the form—this is the classic "can't complete Facebook lead gen form privacy policy" problem.
For more detail, see our Facebook Lead Ads privacy policy guide.
Google Ads Lead Form Extensions
In Google Ads, when you set up a lead form asset, you'll see a required field for Privacy policy URL. Paste your hosted privacy policy URL there—Google uses this link to show users how their data will be used when they submit the form.
You can also create a more detailed page at Google Ads lead form privacy policy URL if you want to go deeper.
LinkedIn Lead Gen Forms
In LinkedIn Campaign Manager, when you create or edit a Lead Gen Form, there's a Privacy policy section where you must paste your privacy policy URL. No URL, no form.
See our LinkedIn Lead Gen Forms privacy policy guide for a platform-specific walkthrough.
What if you don't have a privacy policy page or website?
A lot of small teams run lead gen campaigns before they ever set up a full website. That's why you see searches like "I don't have a privacy policy website" and "lead form privacy policy without website".
In that case you still need a live privacy policy page hosted somewhere. Your options are:
- Spin up a basic site (or an extra page on your existing site) and publish a privacy policy there.
- Use a privacy policy URL generator that creates a policy for you and hosts it at a stable URL you can paste into your lead forms.
Generate one privacy policy URL for all your lead forms
PrivacyPolicyURL lets you generate a tailored privacy policy for your business and host it at a dedicated URL. You can reuse that same link in:
- Facebook Lead Ads and regular Facebook / Instagram campaigns
- Google Ads lead form extensions
- LinkedIn Lead Gen Forms
- Any other tool that asks for a privacy policy URL
One hosted policy, one URL. Paste it into every lead form and move on to launching your campaigns.