How to add a Privacy Policy URL for LinkedIn Lead Gen Forms

By Paul Cranmer, Founder · Last verified August 2026 · LinkedIn Campaign Manager · Lead Gen Forms

Your LinkedIn lead generation campaign is almost ready, then Campaign Manager asks for a privacy policy URL in the Data privacy section. Without a valid public link, LinkedIn will not approve the Lead Gen Form. This page shows where to paste it, what LinkedIn expects, and how to keep one stable URL across forms.

Who this is for

B2B owners and marketers launching LinkedIn Lead Gen Forms
Anyone stuck on the privacy policy URL field in Campaign Manager
Agencies pasting a client’s live policy link so the form can go Active

Not for

A full LinkedIn Ads targeting or bidding course
Legal advice for every country in your audience
App Store or Chrome extension listings (those use a different free path)

What the platform requires

LinkedIn Help says when you create Lead Gen Forms you are required to include a privacy policy URL.
You enter that URL in the Data privacy section of the form. You can also add privacy policy text and optional consent checkboxes for specific uses.
Campaign Manager creation help says you must include a valid privacy policy URL for the form to be approved.
Lead Gen Form specifications put privacy policy under the Data privacy section alongside lead details and confirmation messaging.

Get a live URL first

You need a live HTTPS page that names your business, explains how you use LinkedIn lead data, and shows how people can contact you. Privacy Policy URL hosts that page for ads and lead forms at $9.99/yr while active. Mobile apps, browser extensions, and API/SDK listings stay on the free path. Get the link, then paste it into Campaign Manager.

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Step-by-step: paste your privacy policy URL

Open Campaign Manager. Sign in to your LinkedIn ad account. You can build a form from Assets → Lead generation forms, or while creating an ad set with the Lead generation objective.
Create or edit the Lead Gen Form. Click Create form (or open an existing form). Complete Form details and Lead details so branding matches the business named on your policy page.
Open Data privacy. Go to the Data privacy section. This is where LinkedIn requires the privacy policy URL and where you can add optional privacy policy text or consent checkboxes.
Paste Privacy policy URL. Enter your full https:// link. Describe how you will use collected leads if LinkedIn shows a use description field. Enable disclosure checkboxes only for consents you actually need.
Finish confirmation and save. Complete the confirmation message members see after submit. Create or save the form, then set status to Active so LinkedIn can review it with your ads.
Attach, preview, and reuse. Attach the form to your lead generation ads. Preview on mobile. Reuse the same stable URL on every new Lead Gen Form so you never chase a new link per campaign.

Field labels to look for

Privacy policy URL: Required in Data privacy. Must be a publicly reachable web page URL, not pasted policy text alone.
Data privacy: Form section for the privacy policy URL, optional privacy policy text, and custom consent checkboxes.
Assets → Lead generation forms: Best place to create reusable forms before or during campaign setup. Forms can be selected when building lead generation ad sets.

Common reasons the form fails

Missing or invalid privacy policy URL (form will not get approved).
Broken link, login wall, or page that never loads on mobile.
Homepage used instead of a real privacy policy.
Policy that never mentions lead forms, advertising, or how contact data is used.
Form left inactive so ads cannot use a reviewed Active form.
Consent checkboxes that promise uses your policy does not cover.

Ad formats that reuse the form

One Lead Gen Form can attach to multiple ad formats (single image, carousel, video, message, document, conversation). Keep one privacy policy URL across those forms unless a client truly needs a separate legal entity page.

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FAQ

Is a privacy policy URL required for LinkedIn Lead Gen Forms?

Yes. LinkedIn Help states you must include a privacy policy URL when creating Lead Gen Forms, and Campaign Manager requires a valid URL for approval.

Where do I paste the URL in Campaign Manager?

In the Lead Gen Form editor, open the Data privacy section and enter the Privacy policy URL. You can create forms from Assets → Lead generation forms.

What is privacy policy text vs the URL?

The URL is required and links to your full policy page. Optional privacy policy text and checkboxes on the form explain specific uses and collect extra consent when you need it.

Can I use my company homepage?

It is a weak choice. Members and reviewers expect a dedicated privacy policy that covers lead data, not a marketing homepage.

Do I need a website to run LinkedIn lead ads?

You need a public privacy policy URL. It does not have to live on a full marketing site. A hosted policy page works if it loads publicly over HTTPS.

Can one URL work for every Lead Gen Form?

Yes. Keep one stable HTTPS URL and update the page content when practices change. Reusing the same link avoids broken forms later.

Is Privacy Policy URL free for LinkedIn lead gen?

Ads, lead forms, and stores use the $9.99/yr hosted plan while active. Mobile App, Browser Extension, and API/SDK stay free. Cancel anytime.

What if the form is not approved?

Confirm the URL loads in a private browser, names your business, and covers lead use. Fix the page or the pasted link, set the form Active, and retry review with the ad.