LinkedIn Lead Gen Forms privacy policy URL

Why LinkedIn Lead Gen Forms require a privacy policy URL

Lead Gen Forms collect contact details directly inside LinkedIn (name, email, company, job title, etc.). To stay compliant and transparent, LinkedIn requires a link to your privacy policy so members can see:

• Exactly what information you collect in the form
• How you’ll use that information after it leaves LinkedIn
• Whether you share it with CRMs, email tools, or partners
• How people can contact you or request deletion

Where to paste your privacy policy URL in LinkedIn Lead Gen Forms

To add your privacy policy URL:

1. Open Campaign Manager in LinkedIn.
2. Create or edit a campaign using the Lead generation objective.
3. When you create or edit the Lead Gen Form, go to the Privacy policy section.
4. Paste your hosted privacy policy URL into the field provided.

If you don't have a URL yet, Campaign Manager will block you from saving the form until you provide one.

“I don't have a privacy policy website” – now what?

A lot of small teams and consultants run into this, many advertisers:

• Only have a simple landing page or no site at all
• Use link-in-bio tools instead of a full website

In those cases, you still need a hosted privacy policy page with a stable URL you can share in your Lead Gen Forms.

Generate a LinkedIn Lead Gen Forms privacy policy URL

PrivacyPolicyURL lets you create a tailored privacy policy and host it at a dedicated URL. You can reuse that same URL across:

• Multiple LinkedIn Lead Gen Forms
• Other LinkedIn campaigns that ask for a policy link
• Facebook Lead Ads, Google Ads lead forms, and more