How to add a Privacy Policy URL in App Store Connect

Platform: App Store

Sign in to App Store Connect and select your app; confirm you are editing the correct platform (iOS, iPadOS, or tvOS).
Open ‘App Information’ in the left sidebar; this screen contains the Privacy Policy URL field Apple reviewers check first.
Paste your canonical Privacy Policy URL using HTTPS. Ensure the page includes your company name, app name, and a working contact email.
If your app shares data with third parties or uses analytics, include a short, plain-English explanation with opt-out details where available.
Save changes. If you are also submitting a new build, proceed through your version’s submission steps so the policy accompanies the review package.
Open your policy URL on an iPhone in Safari private mode to validate public access, mobile formatting, and quick load times.
Confirm your in-app settings or help screen references the same policy URL to prevent inconsistency flags.
If review requests clarification, add a ‘Data deletion’ or ‘User rights’ section and link to a deletion request form or email alias.

FAQ

Is a separate Terms link required?

Apple typically expects separate Terms and Privacy URLs. Keep both public and stable to reduce friction during review.

Do I need a child-directed note?

If your app targets kids or families, explicitly describe data handling and parental contact paths; vague policies are often rejected.

Can I use a link shortener?

Avoid shorteners. Use a clean, canonical HTTPS URL so reviewers can trust and bookmark the page during future updates.

What if my site uses heavy scripts?

Serve a lightweight, accessible page. Overloaded pages can appear broken on slow connections, delaying review.

How do I show policy changes?

Add a ‘Last updated’ date and a short change log at the top of the document so reviewers see you maintain the text.