How to add a Privacy Policy URL in App Store Connect

By Paul Cranmer, Founder · Last verified August 2026 · App Store Connect · iOS / macOS

Your build is ready, then App Store Connect asks for a Privacy Policy URL. Apple requires a public link for every app, plus App Privacy details that match what the policy says. This page shows where to paste the URL, what to put on the page, and how our free Mobile App path fits.

Who this is for

iOS or macOS developers submitting or updating an App Store listing
Indie builders stuck on the Privacy Policy URL field before review
Teams aligning App Privacy nutrition labels with a live policy page

Not for

Meta, Google Ads, or LinkedIn lead form campaigns (those use the paid hosted path)
A full App Store optimization or TestFlight course

What the platform requires

App Store Connect lists Privacy Policy URL as required for all apps (iOS and macOS).
You enter the URL in App Privacy / App Information. A User Privacy Choices URL is optional.
tvOS uses privacy policy text in App Store Connect instead of (or in addition to) the same public page pattern. Keep disclosures consistent.
App Review expects the policy to stay public while the app is on the store, and an easy in-app path to the same policy is strongly expected under Apple’s privacy guidelines.

Get a live URL first

Mobile App is on our free path. Choose App (iOS / Android) in the wizard, get a live HTTPS privacy policy URL, and paste it into App Store Connect. Ads, lead forms, and stores stay on the $9.99/yr hosted plan. Soft side door: if Apple also asks for an account deletion URL, use free Delete Account URL (separate from this privacy field).

Get free app URL

Step-by-step: paste your privacy policy URL

Open your app in App Store Connect. Sign in, select the correct app, and confirm you are editing the right platform (iOS, iPadOS, macOS, or tvOS).
Go to App Privacy. Open App Privacy (under General / App Information, depending on your Connect layout). This is where Apple stores the Privacy Policy URL reviewers open first.
Paste Privacy Policy URL. Click Edit next to Privacy Policy if needed. Paste your full https:// link. Optionally add a User Privacy Choices URL if you have a page for access, deletion, or preference controls.
Align App Privacy details. Complete the App Privacy questionnaire so data types and uses match the policy page and any third-party SDKs. Mismatches are a common rejection reason.
Save and verify on a phone. Save in App Store Connect. Open the policy URL in Safari private mode on an iPhone. Confirm it loads fast, names your company and app, and does not require login.
Link inside the app and submit. Put the same URL in Settings, Help, or account screens so reviewers can find it in-product. Then submit the version. If Review asks for clarification, tighten deletion and contact language on the same stable URL.

Field labels to look for

Privacy Policy URL: Required field in App Privacy / App Information. Paste a public HTTPS web page, not a PDF download or shortener.
User Privacy Choices URL: Optional. Use when you have a public page for privacy choices, access, or deletion requests.
App Privacy (data types): Nutrition-label style disclosures. Keep them consistent with the policy text and SDK behavior.

Common reasons the form fails

Missing or broken Privacy Policy URL
Policy that never names the app or developer
App Privacy answers that contradict the policy page
Login wall, geo-block, or heavy page that fails on mobile Safari
Link shortener or URL that changes every submission
Using an ads/lead-form paid path when you only needed the free Mobile App URL

Free path vs ads path

This how-to is for App Store Connect Privacy Policy URL (free Mobile App path). Support URL and account deletion URL are separate listing fields. Google Play has its own how-to. If you came here from a Facebook, Google Ads, or LinkedIn lead form blocker, use those how-tos and the $9.99/yr plan instead. Homepage SEO stays on the head term Privacy Policy URL.

Get free app URL Read the full guide

FAQ

Is a Privacy Policy URL required for every App Store app?

Yes. App Store Connect lists Privacy Policy URL as required for all apps. You must provide a public link in App Privacy.

Where do I paste the URL in App Store Connect?

Open your app, go to App Privacy, edit Privacy Policy, and paste the HTTPS URL. Save, then verify the link on an iPhone.

Is Privacy Policy URL free for App Store apps?

Yes. Mobile App is on our free path. Ads, lead forms, and stores use $9.99/yr. Choose App (iOS / Android) in the wizard for the free link.

Do I need a separate Support URL?

Yes. Support URL is a separate required field (Guideline 1.5). Use the Support URL how-to for that field. Privacy Policy URL alone is not enough.

Do I also need a delete-account or data-deletion URL?

If your app lets users create an account, Apple and Google expect a clear account deletion path. That is a different URL from the privacy policy. Soft free option: Delete Account URL. Or cover privacy, delete-account, support, and EULA with the App Store URL pack from the free Privacy Policy URL final step.

Do I need a separate Terms URL?

Apple often expects Terms of Use separately from Privacy. Keep both public and stable if your category or review notes ask for them.

What about kids or family apps?

Be explicit about child data, parental contact, and collection limits. Vague policies are a common rejection pattern for family categories.

Can I use a link shortener?

Avoid shorteners. Use one clean canonical HTTPS URL you can keep forever and update in place.

Does the policy need to match App Privacy labels?

Yes. Reviewers and users compare the questionnaire to the policy. Update both when SDKs or features change.

I need a URL for Facebook lead ads. Is this the right page?

No. Use the Facebook Lead Ads how-to and the paid hosted plan. This page is only for App Store Connect.