How to add a Privacy Policy URL in Google Play

By Paul Cranmer, Founder · Last verified August 2026 · Google Play Console · App content

Your Android build is ready, then Play Console blocks you on Privacy Policy. Google expects a public HTTPS page linked from App content, plus a Data safety form that matches the policy. This page shows the exact path, what the URL must look like, and how our free Mobile App path fits.

Who this is for

Android developers publishing or updating a Play Store listing
Indie builders stuck on Privacy Policy under App content
Teams aligning Data safety answers with a live policy page

Not for

Meta, Google Ads, or LinkedIn lead form campaigns (those use the paid hosted path)
A full Play Console release-management course

What the platform requires

Play Console Help: open App content (Policy and programs → App content), then under Privacy Policy choose Start or Manage, enter the URL, and Save.
Google’s User Data policy requires a comprehensive privacy policy linked in Play Console and accessible in the app. Apps that do not collect sensitive data must still submit a privacy policy.
The policy URL must be active, publicly accessible, and non-geofenced. Google says no PDFs, and the page should be non-editable.
Complete the Data safety form on the same App content page. Disclosures must stay consistent with the privacy policy.

Get a live URL first

Mobile App is on our free path. Choose App (iOS / Android) in the wizard, get a live HTTPS privacy policy URL, and paste it into Play Console. Ads, lead forms, and stores stay on the $9.99/yr hosted plan. Soft side door: if Play also asks for an account deletion URL, use free Delete Account URL (separate from this privacy field).

Get free app URL

Step-by-step: paste your privacy policy URL

Open the right app in Play Console. Sign in to Google Play Console and select the exact app you are updating so you do not edit the wrong listing in a multi-app account.
Go to App content. In the left navigation, open Policy and programs → App content. This is where Google centralizes Privacy Policy, Data safety, and related declarations.
Add Privacy Policy URL. Under Privacy Policy, select Start (or Manage if you already added one). Paste your full https:// page URL. Save your changes.
Complete Data safety. On the same App content page, complete Data safety so collection, sharing, and security answers match the policy and any SDKs you ship.
Verify the link like a reviewer. Open the URL in a private mobile browser. Confirm it loads without login, names your app or developer entity, explains data use, and is not a PDF download.
Ship and monitor policy status. Submit the store listing or release as needed. Watch Policy status. If Google flags the link or disclosures, fix the page or Data safety answers on the same stable URL and resubmit.

Field labels to look for

Privacy Policy (App content): Start or Manage under Privacy Policy on Policy and programs → App content. Paste a public HTTPS HTML page.
Data safety: Required form on App content. Must align with the policy page. Needed even if you collect no user data (you can declare that).
In-app policy link: Google also expects the policy to be reachable inside the app, not only in the store listing.

Common reasons the form fails

PDF, Google Doc export, or editable doc instead of a public web page
Geo-blocked or login-walled URL
Policy that never names the app or developer on the Play listing
Data safety answers that contradict the policy
Broken link after you rotate URLs between releases
Using an ads/lead-form paid path when you only needed the free Mobile App URL

Free path vs ads path

This how-to is for Google Play (free Mobile App path). App Store Connect has a separate how-to. If you came here from a Facebook, Google Ads, or LinkedIn lead form blocker, use those how-tos and the $9.99/yr plan instead. Homepage SEO stays on the head term Privacy Policy URL.

Get free app URL Read the full guide

FAQ

Where do I add the Privacy Policy URL in Play Console?

Open Policy and programs → App content. Under Privacy Policy, choose Start or Manage, paste the HTTPS URL, and Save.

Can the privacy policy be a PDF?

No. Google’s User Data help says the policy must be on an active, publicly accessible, non-geofenced URL and not a PDF.

Is Privacy Policy URL free for Google Play apps?

Yes. Mobile App is on our free path. Ads, lead forms, and stores use $9.99/yr. Choose App (iOS / Android) in the wizard for the free link.

Do I also need a delete-account or data-deletion URL?

If your app supports account creation, Google expects a clear account deletion path. That link is separate from the privacy policy URL. Soft free option: Delete Account URL. Or cover privacy, delete-account, support, and EULA with the App Store URL pack from the free Privacy Policy URL final step.

Do apps that collect no data still need a policy?

Yes. Google still expects a privacy policy in Play Console. The page and Data safety form can state that you do not collect user data.

Do I also need Data safety?

Yes. Complete Data safety on App content and keep it consistent with the policy. A privacy policy link is required to finish and show Data safety to users.

Can one URL work for Play and the App Store?

Yes if the page names each product and covers both. One stable HTTPS URL is easier than separate links that drift.

What if Policy status flags my listing?

Confirm the URL loads on mobile without login, update vague sections, align Data safety, Save again, and resubmit.

I need a URL for Facebook lead ads. Is this the right page?

No. Use the Facebook Lead Ads how-to and the paid hosted plan. This page is only for Google Play.