How to add a Privacy Policy Link to Facebook Lead Ads

Platform: Facebook Lead Ads

Open Meta Ads Manager and either create a new Lead form or edit an existing one within your campaign.
In the form builder, navigate to the ‘Privacy’ section; Meta requires a public Privacy Policy URL that represents your business.
Paste your hosted policy URL and optionally customize the visible link text to match your brand voice while remaining clear.
Click ‘Preview’ and tap the link on mobile preview to ensure it opens instantly and shows a recognizable brand name and contact email.
Publish your changes and run a small test budget; if disapproved, check for broken links, mismatched branding, or unclear company identification.
Mirror the same URL on your website’s footer so users encountering the ad can find the policy outside the form context.

FAQ

What branding details matter most?

Your policy should show your legal entity or trade name and a working contact email. Mismatched brand names often trigger disapprovals.

Can I host the policy on a separate domain?

Yes, but keep the branding consistent and the URL stable. A clean canonical URL is better than frequently changing endpoints.

How much legal detail should I include?

Explain data collection, purposes, third-party sharing, and user rights in plain language. Over-legalized text can confuse readers and reviewers.

Do I need cookie banners on the policy page?

Consent UI is separate from the policy document. Keep the policy readable with minimal blockers while complying with local laws.