How to add a Support URL in App Store Connect

By Paul Cranmer, Founder · Last verified August 2026 · App Store Connect · iOS / macOS

Your build is ready, then App Store Connect blocks submit because Support URL is empty or the page has no way to contact you. Apple requires a public support link for every app (Guideline 1.5). Reviewers open it on a phone and expect a real contact path, not a marketing homepage. This page shows where the field lives, what the page must include, and how to get a free hosted Support URL.

Who this is for

iOS or macOS developers stuck on the Support URL field before App Review
Indie builders who need a live support page without building a full website
Teams aligning App Store Connect Support URL with Google Play support details

Not for

Privacy Policy URL setup (that is a different required field)
Meta, Google Ads, or LinkedIn lead form campaigns
A full customer-support software guide

What the platform requires

App Store Connect lists Support URL as required platform version information for every app.
Apple App Review Guideline 1.5: your app and its Support URL must include an easy way to contact you.
The Support URL page must show real contact information (email, form, phone, or ticket system). An FAQ alone is not enough.
The page must load without login and work on mobile Safari. Reviewers test the link.
Marketing URL next to Support URL is optional. Do not confuse the two fields.

Get a live URL first

Support URL is free to activate on Support URL (same App Store free lane as privacy for indie apps). Generate a hosted support page, paste the HTTPS link into App Store Connect, and update the page later without changing the URL. If you also need privacy, delete-account, and EULA links for the same listing, start with a free Privacy Policy URL on this site and use the App Store URL pack from the free final step.

Get free Support URL

Step-by-step: paste your Support URL

Open the version you are submitting. Sign in to App Store Connect, select your app, and open the iOS (or macOS) version you plan to submit. Support URL lives with version / platform information, not only in App Privacy.
Find Support URL (and ignore Marketing URL if empty). Locate Support URL in the version information fields. Marketing URL beside it is optional. Leave Marketing blank if you do not have a product marketing page yet. Support URL is the required one.
Prepare a page with a real contact method. Your support page should name the app, explain how users get help, and show a monitored email, contact form, or ticket link above the fold on a phone. Add a short FAQ if you want, but do not ship FAQ-only with no contact path.
Paste the full HTTPS Support URL. Paste the complete https:// link into Support URL. Avoid shorteners, PDF downloads, and social profiles. Save the version metadata.
Verify on an iPhone before submit. Open the Support URL in Safari private mode on a phone. Confirm it loads fast, shows contact details without scrolling past a long marketing hero, and does not require login.
Submit and keep the same URL. Submit the version. When support hours or email change, update the hosted page in place so App Store Connect and Play Console keep the same stable link.

Field labels to look for

Support URL: Required. Public HTTPS page with contact information. Shown to users who downloaded the app and opened by App Review.
Marketing URL: Optional. Product or marketing site. Leaving it blank does not block submission.
Privacy Policy URL: Separate required field under App Privacy. Do not paste your privacy policy into Support URL.

Common reasons the form fails

Missing Support URL or a 404 / coming-soon page
Marketing homepage with contact buried below the fold
FAQ-only page with no email, form, or ticket path
Login wall, geo-block, or social profile used as Support URL
Link shortener or URL that changes every submission
Pasting Privacy Policy URL into the Support URL field

Support URL vs Privacy Policy URL vs pack

This how-to is for the App Store Connect Support URL field (free Support URL path). Privacy Policy URL has its own how-to. Google Play also expects support contact details in the store listing. If you need several App Store listing URLs at once (privacy, delete-account, support, EULA), use the App Store URL pack from the free Privacy Policy URL final step.

Get free Support URL Get free privacy URL

FAQ

Is a Support URL required for every App Store app?

Yes. App Store Connect requires Support URL, and Guideline 1.5 expects an easy way to contact you on that page.

Where do I paste Support URL in App Store Connect?

Open the version you are submitting and find Support URL in platform version information. Paste the full HTTPS link and save. Marketing URL next to it is optional.

Is Support URL the same as Privacy Policy URL?

No. Privacy Policy URL lives under App Privacy and explains data practices. Support URL is for help and contact. You usually need both.

Is an FAQ page enough?

Not by itself. Include a monitored email, contact form, phone, or ticket system so users can reach you.

Can I use my marketing homepage as Support URL?

Risky. Reviewers open the link on a phone. If contact details are buried under a long hero, submissions often bounce. Prefer a dedicated support page.

Is Support URL free?

Yes on Support URL for the App Store free lane. Generate a hosted page, paste the link, and update content later without changing the URL.

Does Google Play need a support link too?

Yes. Play Console expects support contact details for the store listing. One hosted support page can serve both stores if the contact method stays current.

I also need privacy, delete-account, and EULA URLs. What should I do?

Start with a free Privacy Policy URL on this site for the privacy field. Soft free delete-account link: Delete Account URL. Soft option: App Store URL pack from the free final step covers privacy, delete-account, support, and EULA under one annual plan.