Privacy policy for Facebook Lead Ads

What your Facebook Lead Ads privacy policy should include

A privacy policy for Facebook Lead Ads doesn't have to be complicated, but it should clearly explain:

• What information you collect in your lead form (e.g. name, email, phone).
• Why you're collecting that information (e.g. send quotes, book demos, share offers).
• How you store and protect the data once it leaves Facebook.
• Whether you share the data with any third parties (CRM, email tools, partners).
• How people can contact you or ask to have their data deleted.

In many cases the same document can act as both your website privacy policy and your Facebook Lead Ads privacy policy as long as it covers how you use data collected through ads and forms.

Where to paste your privacy policy URL in the Facebook Lead Ads form

To add your privacy policy URL to a Facebook Lead Ads form:

1. Open Ads Manager and edit your lead generation campaign.
2. Select the ad set, then go to the Ad level.
3. Under Instant form, create a new form or edit an existing one.
4. In the form builder, go to the Privacy section.
5. Paste your privacy policy URLinto the field labeled "Link to your privacy policy".

If the URL is missing or broken, your Facebook Lead Ads form can be rejected or paused until you fix it.

Don't have a privacy policy URL yet?

If you don't already have a hosted privacy policy page, tools like PrivacyPolicyURL can generate one for you and host it at a stable URL. You can reuse the same Facebook Lead Ads privacy policy URL across:

• Multiple Facebook Lead Ads forms
• Standard Facebook and Instagram campaigns
• Other platforms that ask for a privacy policy URL