How to add a Privacy Policy URL to Google Ads Lead Forms
Platform: Google Ads Lead Form
- In Google Ads, create or edit a Lead Form extension attached to a campaign or ad group so the form inherits targeting.
- Within the form configuration, locate the ‘Privacy Policy URL’ field; this is mandatory for approval and quality signals.
- Paste your HTTPS policy URL. The page should name your business, explain data handling, and include a contact method.
- Save and preview the form on mobile and desktop. Tap the link to confirm fast loading without blockers or login walls.
- Launch with a small budget, then check policy-related disapprovals in the account notifications and fix quickly if flagged.
- Add the same policy URL to your website footer to give users a consistent path outside the ad unit.
FAQ
Can I rotate multiple policy URLs?
Avoid rotation. Use a single canonical URL so reviews are predictable and historic links don’t break.
Does UTM tracking on the policy URL help?
You can append UTM tags, but keep the base URL clean and test both with and without parameters to ensure reliability.
What approval delays are typical?
Most lead forms review within hours, but policy link issues can push reviews to 24–48 hours. Test at least a day before a major launch.