Google Ads · Lead form
Google Ads lead form privacy policy URL
When you create a lead form assetin Google Ads, you're required to provide a privacy policy URL. If you don't already have a hosted privacy policy page, you can't finish the setup – this is the classic "lead form privacy policy" blocker.
Answer a few questions and get a hosted privacy policy URL you can paste straight into your Google Ads lead form.
What your Google Ads lead form privacy policy should include
A lead form privacy policy for Google Ads should clearly explain:
- What information you collect in the lead form (name, email, phone, company, etc.).
- Why you're collecting that information (quotes, demo requests, newsletter, offers).
- How you store and protect the data once it leaves Google Ads.
- Which tools you send the data to (CRM, email service, spreadsheets or other systems).
- How people can contact you or ask to have their data deleted.
In many cases the same document can serve as both your website privacy policy and your Google Ads lead form privacy policy, as long as it mentions that you collect data through ads and lead forms.
Where to paste your privacy policy URL in Google Ads
To add your privacy policy URL to a lead form:
- Open Google Ads and go to your campaign.
- Create or edit a lead form asset / extension.
- In the setup flow, look for the field labeled Privacy policy URL.
- Paste your hosted privacy policy URL (for example, the link generated by PrivacyPolicyURL).
If you leave this blank or point it at a broken page, your lead form can be disapproved or blocked from serving.
What if you don't have a privacy policy page or website?
Many advertisers set up Google Ads before they build a full website. That's why you see searches like "lead form privacy policy without website" and "can't complete lead gen form privacy policy".
You still need a live privacy policy page hosted somewhere. Your options are:
- Create a simple page on your own site (for example,
/privacy) and publish your policy there. - Use a privacy policy URL generator that creates a policy for you and hosts it at a stable URL, which you then paste into Google Ads.
One privacy policy URL for all your lead forms
The same hosted privacy policy URL you use for Google Ads lead forms can usually be reused in:
- Facebook Lead Ads and other Facebook / Instagram campaigns
- LinkedIn Lead Gen Forms
- Contact forms and sign-up pages on your website
Use one hosted policy and URL across Google Ads and any other lead forms that ask for a privacy policy link.