Privacy Policy URL
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How to set a Privacy Policy URL for Google AdMob

Platform: AdMob

  1. Generate or select a canonical Privacy Policy URL that you can keep stable for years.
  2. Reference the same URL in your in-app settings and any consent dialogs (e.g., UMP) so users can read it before granting consent.
  3. Update your Play/App Store listings to include the same URL for a consistent reviewer experience.
  4. Test the URL on low-bandwidth mobile to ensure it loads quickly and does not block access behind pop-ups.
  5. When you change ad partners or SDKs, update the policy text but keep the URL the same to avoid breaking past links.
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FAQ

Do I need separate EU/UK pages?

Not necessarily. A single page that clearly addresses regional rights and contact methods is usually sufficient.

Can I include UTM parameters?

You can, but keep the base stable and avoid aggressive tracking that could be interpreted as manipulative.